4u

4U by TIA

Black women’s hair is never just hair.  It’s a statement, it’s a distraction, it’s a source of power, it’s an insecurity.
Tia Mowry went through all kinds of emotions on her journey to loving her hair, so she created this brand to
support women wherever they are in their journey to hair love.

Creative Director: Tia Mowry

Art Director: Ezell Brown

Copywriter: Nneoma Chukwueke