see the rainbow
SKITTLES
Dear Reader, it is with great pleasure that I must inform you that the queer community is not a monolith. Groundbreaking, I know. You’d think this was common knowledge, but LGBTQties constantly get spoken to and about like they all moonlight as Drag Race contestants. Truth is, there are millions of quirky, colorful, and unique people under the rainbow. And as a proud friend and supporter to many of them, I was so excited to help make the latest iteration of THEE iconic Skittles Pride campaign. Did it solve homophobia and free us all from the shackles of bigotry? Not exactly! But it was still pretty cool!
We created a “Where’s Waldo”-inspired campaign to help highlight the many fabulous LGBTQ+ sub-communities that give the Skittles rainbow a run for its money. Because when you find your people, your colors ✨shine✨
CCO: Colin Selikow
Creative Directors: Jeff Hodgson, Eli Ferrer
Art Director: Daniel Pujol
Copywriter: Nneoma Chukwueke