It’s not every day that a brand gets to partner with a celebrity who loves their product enough to get it tatted. Cue Ed Sheeran, avid Heinz lover and ketchup devotee. Ed (pretending we’re on a first name basis, here) had a veeery specific artistic vision. So after many meetings with agents, phone calls with partners, and conversations about just how fleshy a ketchup bottle can look without it getting weird, we made it happen.