DOPPELGÄNGER CHRONICLE
boehringer ingelheim
Everybody knows they have a lookalike running around somewhere. What they don’t know is that their twin stranger may be one of the billions of people around the world living with a chronic illness.
The face of chronic illness is yours, too. Even if you don’t know it.
Art Direction: Ioana Marinescu
Concept, copy: Nneoma Chukwueke
MIAMI AD SCHOOL This is student work. Names, characters, brands, places, and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.