Like anything else, new motherhood comes with highs and lows. But women often feel like they can’t open up about the struggles they face after giving birth. So we rebranded a Dutch baby company to create awareness and stand up to the stigma. We changed our name to change the conversation.

Below is an excerpt from the Prénatal website, which GoogleTranslate so graciously attempted to copywrite. Good for you, artifical intelligence. Good for you.

Below is the video where we had Dutch influencers who were new moms come together and talk about their experiences.
The video may be in Dutch, but the sentiment is universal. (And auto-generated captions are in English.)

Creative Director: Niels Straatsma

Art Director: Cristina Albers

Concept: Nneoma Chukwueke