WHAT WOULD GRANDMA DO?
ARNOLD / BROWNBERRY / OROWEAT
For decades, we the people have been led to believe that “taste” and “nutrition” are inversely related. And we’ve literally been suffering ever since. Raise your hand if you’ve ever been personally victimized by a TikTok “hack” for healthy eating. Yeah, it’s a hack all right! So imagine the world’s surprise when Dave’s Killer Mullet Bread came along to shake up the raw toast aisle with delicious, good-for-you bread – Arnold Bread had 24 hours to respond.
We didn’t have an electric guitar or rad moves, but we have literal decades of wisdom and a charming (read: old-fashioned) way of baking tasty, better-for-you bread. You know who else has that? Grandmas. So we found real grannies and made them the face and voice of the brand. Not regular grandmas, cool grandmas. With razor-sharp wit and sass to boot. They’re baking icons because they’ve been around long enough to know a thing or two about bread. So when you want good bread that actually tastes good, just ask: What Would Grandma Do?
We even got our grandmas in the holiday spirit and asked netizens everywhere to feed them questions using #GrandmaKnows so our grandmas could provide real-time baking wisdom (and life wisdom!). Granfluencers like internet legend Grandma Droniak and Brunch with Babs came through with funny, inspirational, and undeniably wise answers to some of their followers’ most pressing questions.
CCO: Rodrigo Jatene
Creative Directors: Patrick Almaguer, Mihail Aleksandrov
Art Director: Daniel Pujol
Copywriter: Nneoma Chukwueke